We have experience in using brainstorming to solve a wide range of business and marketing problems. For example, we have used brainstorming in the following areas:

• identify new business areas following deregulation
• develop new concepts for new packaged foods
• identify new opportunities in the area of multi-media
• identify new ways to market alarm services
• develop specific ideas for marketing new insurance concepts
• create new ways to reorganize a major division

Brainstorming can use either company employees, creative specialists, technical experts, or other specialized teams. We have managed brainstorming using each type of team depending on the problem presented by the client. We conduct brainstorming using a variety of techniques:

• - guided imagery
• - projections
• - metaphors
• - delphi
• - 2 hour intensives

Brainstorming can be conducted at your site or at a specialized site equipped with a variety of supporting tools and materials.

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