We conduct quantitative research using a variety of techniques:

• - telephone interviews
• - self administered mail surveys
• - phone-fax-phone surveys
• - mall intercept surveys
• - personal interviews
• - Internet electronic panel interviews

We have experience with a large number of respondent types:

• adolescents
• senior citizens
• executives
• doctors
• small business owners
• parents of children with learning disabilities
• high net worth individuals
• company employees

We use standard techiques and have capabilities for advanced data gathering and analysis should they be appropriate for the issues under investigation. The techniques we sometimes apply include the following:

• cluster analysis
• segmentation studies
• conjoint analysis
• content analysis
• CRT interviewing
• Perceptual mapping
• Sample stratafication/weighting

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